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Hyde Park Goods - ComplexCon
Project Type
Campaign
Date
Las Vegas NV
Las Vegas NV
Creative Direction + Publicist
Creative Direction + Publicist
Project Type: Activation / Campaign
Role: Campaign Direction + Production + Publicity Integration
Deliverables: Campaign direction • On-site photo/video • Press-ready selects • Post-event recap assets.
Campaign strategy and on-site production for Hyde Park Goods at ComplexCon. We created a photo-first narrative and captured product + culture moments designed for press and social distribution. The activation included limited-edition product reveals and appearances with Machine Gun Kelly, Sauce Walka, and DJ Akademiks, plus live-stream visibility + interview with DJ Akademiks and private livestream guest appearance with PlaqueBoyMax—driving targeted exposure during the event weekend.
